Quattro Wireless社はFord Mortor Company社のモバイル作成ほぼ全般を支援。
22 October, 2009 - New Campaign Will Engage with Consumers and Provide Instant Access to
Information about Ford and Lincoln Vehicles Anytime, Anywhere
WALTHAM, Mass., Oct. 22 /PRNewswire/ -- Quattro Wireless
(www.quattrowireless.com), mobile's largest premium ad network, today
announced multiple milestones in the company's ongoing work to create and
manage the mobile presence for Ford Motor Company's Ford and Lincoln vehicles.
Quattro has worked closely with the Ford and Lincoln brands on multiple media
campaigns and ad microsites, and today announces the launch of the mobile
optimized Lincoln.com mobile website. In support of the mobile website,
Quattro worked with Lincoln on a cross-channel promotion campaign featuring
targeted mobile advertising on the Quattro Wireless Network, as well as
innovative coordination of SMS and print promotion.
Today's announcement focuses on the launch of Lincoln.com, a robust mobile
website highlighting the Lincoln vehicle line-up. This expands Quattro
Wireless' work with Ford, which began last year with mobile media campaigns
and accompanying ad microsites for the 2009 Ford Flex, 2009 Lincoln MKS and
the 2010 Ford Taurus. With a distinctive design, the Lincoln mobile site
provides smartphone users a sleek interface and a fully immersive experience,
including: a virtual showroom with vehicle specification, photos and video;
shopping tools including a dealer locator and inventory information; and
information for owners including click-to-call roadside assistance.
FordVehicles.com is expected to launch in the fourth quarter.
In addition to serving as Ford's network of choice for running advertising
campaigns across the mobile web and in applications and creating the mobile
site, Quattro Wireless manages the short codes and the SMS functionality
associated with the cross-channel campaign. Consumers with smartphones can
take also advantage of the "tag" system Ford launched with Microsoft earlier
this year. By simply pointing a smartphone camera at the barcodes in Lincoln
print catalogs, consumers will be automatically directed to the Quattro-hosted
Lincoln.com mobile site for more in-depth information; the tags will also be
used to drive traffic to the Ford Taurus mobile site as well.
Rob Orgel, Chief Operating Officer for Quattro Wireless, noted that, "Quattro
Wireless hails Ford Motor Company's ambitious and comprehensive effort to
reach its consumers via mobile. Quattro appreciates the opportunity to be a
true strategic partner for Ford as well as their agency partners to bring
their cross-media vision to life for Ford brands."
To experience the live Lincoln mobile destination site, visit www.Lincoln.com.
To visit the 2010 Ford Taurus site, visit www.Taurus.qwapi.com. To receive an
SMS introduction to Lincoln vehicles, you can text "MKStag" or "MKSDemo1" to
4LINC (standard messaging rates will apply).
About Quattro Wireless
Quattro Wireless is the leading global mobile advertising company, empowering
advertisers and publishers to reach and engage their target audiences across
mobile web, application and video platforms with unrivaled precision,
transparency and ROI. Employing Q ElevationTM dynamic targeting technology to
optimize every impression, the company's ad serving, tracking and analytics
platform and global network of sites and applications (many exclusive) deliver
superior results. Leading companies including P&G, Ford, NetFlix, Time Inc.,
Visa, Disney and the NFL partner with Quattro Wireless because the company has
turned the art of engaging and converting mobile audiences into a repeatable
science
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