5min社とHealthCentral社は新たなオンラインヘルスビデオネットワークを発表。
28 October, 2009 - Reaches Largest Health Audience Online; 5min as Exclusive Distribution
Platform Enables Health Sites to Instantly Monetize Relevant Video Content
ARLINGTON, Va. and NEW YORK, Oct. 28 /PRNewswire/ -- 5min, the leading
syndication platform for lifestyle, knowledge and instructional videos, and
HealthCentral, the leading collection of online condition-specific consumer
health and wellness sites, today announced a deal that will offer contextually
relevant health videos to the largest audience of health seekers across the
Web.
The deal combines 5min's 21 million monthly unique audience with
HealthCentral's 11 million monthly unique audience. The alliance also adds
HealthCentral's own library of hundreds of health videos to the existing 5min
library, which will be distributed through the 5min VideoSeed semantic
syndication platform that matches videos to relevant audiences across more
than 350 sites. HealthCentral is also implementing 5min's Smart Player across
many of HealthCentral's owned and operated sites.
"We built HealthCentral with an understanding that health seekers want
information that is relevant to them, when and where they want to find it.
5min provides us with a technology that enhances our ability to get the most
specific videos to the right people at the right time," said Christopher M.
Schroeder, CEO of HealthCentral. "We are thrilled to work with 5min to provide
high quality videos, large-scale distribution and enhanced specificity to both
health seekers and advertisers."
HealthCentral will also exclusively sell advertising to pharmaceutical and
over-the-counter advertisers on 5min's millions of video streams that are
focused on health, specific conditions, parenting, pregnancy, fitness and
nutrition. The 5min/HealthCentral relationship creates an opportunity for
over-the-counter and pharmaceutical advertisers to pinpoint engaged and highly
targeted health audiences. As the exclusive seller of inventory to
prescription and over-the-counter pharmaceutical advertisers, HealthCentral
will sell into 5min's Health advertising inventory to provide its advertisers
with a new source of video streams. The 5min ad inventory has been sold out
for the past six months and reaches niche audiences across 20 major verticals
and more than 200 sub-categories.
"The HealthCentral and 5min collaboration provides an instant opportunity for
health sites to inject contextually relevant videos into every page through
our VideoSeed technology," said Ran Harnevo, CEO of 5min. "Combine that with
HealthCentral's experienced sales team, and we provide an instant new source
of revenue for many of the health sites on the Web."
5min's network includes dozens of health & wellness sites, including
HealthBoards, mdinfo.com, SteadyHealth.com, and Pregnancy.org, along with the
health sections of comprehensive knowledge sites including Answers,
ArticlesBase, Associated Content and dozens of others. High quality health,
wellness and lifestyle sites can join the 5min network for free and
implementation generally takes just a few hours. Visit
http://solutions.5min.com/SitePublishers/ for more information.
About 5min
5min is the leading syndication platform for lifestyle, knowledge and
instructional videos, reaching over 200 million monthly unique visitors. As a
destination site, 5min.com is the top "how-to" video site with more than 3.5
million unique visitors each month. 5min's library features short-form videos
from some of the world's largest media companies as well as the most
innovative independent producers. Video recipes, yoga and fitness routines,
tech tutorials, DIY projects for home and garden, health videos on specific
conditions, beauty and fashion tips, video game walk-throughs and much more.
Go to http://solutions.5min.com for more information.
About HealthCentral
HealthCentral (www.HealthCentral.com) empowers people to improve and take
control of their health and well-being through more than 35 condition- and
wellness-specific interactive health sites. HealthCentral is venture backed by
IAC/InteractiveCorp, Polaris Ventures, Sequoia Capital, The Carlyle Group and
Allen & Company.
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